Saturday, July 17, 2010

Are you psychologically inert?

Psychological inertia is what inhibits your creativity and innovative thinking ability.
Recent article at Quality Progress Magazine reminded me about it. Great article written by Aditya Bhalla raised great points about innovation, but psychological inertia types attracted me and were listed as below:
TYPES OF PSYCHOLOGICAL INERTIA

1. Inertia associated with the usual functioning of an object (a computer mouse can be used only for moving the cursor on the screen).
2. Terminological inertia or the use of technical jargon (reduction of the “synthetic inventory” in corporate banks).
3. Inertia caused by usual forms or appearance (scientists must wear coats).
4. Inertia caused by usual properties, conditions or parameters (teams must always have a manager).
5. Inertia caused by usual principles of action or area of knowledge (the application of new lean concepts to manage a team or software professionals).
6. Inertia caused by usual composition or components (a data-entry operation must have a person keying in values into the system).
7. Inertia caused by usual constancy of an object or character (calls to a technical support desk must always progress from lower-skilled staff to higher-skilled staff).
8. Inertia caused by usual dimension (in a call center, there can’t be more than one customer-service representative talking to one customer).
9. Inertia caused by a nonexistent prohibition (you shouldn’t make a sales pitch to an irate customer).
10. Inertia caused by habitual action (underwriting work for any particular customer case cannot be split among several underwriters).
11. Inertia caused by a single solution (the tendency to stop exploring other solution ideas).
12. Inertia caused by mono-object (silo-based thinking to process improvement).
13. Inertia caused by usual value, or importance, of the object (software must be tested by an independent team of testers before release).
14. Inertia caused by traditional conditions of an application.
15. Inertia caused by the known pseudo-similar solution, or the tendency to superficially apply the similar solution that worked in the past (reward structure).
16. Inertia caused by superfluous information (the tendency to provide or seek information not related to the core problem).

As listed by: Aditya Bhalla, in Quality Progress Magazine, June 2010.

Other sources: http://www.triz-journal.com/archives/1998/08/c/index.htm

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